I was hired by Good Dee's to refresh an existing label used on their low carb chocolate brownie mix. With more product lines arriving they wanted something that could be easily adapted to each new mix yet retain the same look and feel for the whole range.
This was achieved by adding a banner across the middle of the pack which is uniquely coloured by type along with a hero shot of the product once it has been made. I also introduced a set of icons across the range that specified different aspects of each mix (carb count, made with etc.) The design is bright and clean and allows the mixes to stand out against their competitors.
Not long after the first few were developed the packaging type was changed from a label to a fully printed 'pouch'. The label design was flexible enough that it easily transferred over to the new format. The redesign was a huge success with the range available now exceeding 10 diferent varieties.