Ruby Roo Baby
"All About Me" Baby Journal & Sticker Sets
Ruby Roo Baby are a company that design and produce keepsakes and other gifts for new parents. They approached me to help design a series of Baby Journals that were culturally inclusive and included multiple religions and holidays. The majority of the illustrations were supplied as separate elements and I was responsible for the Art Direction, Typography along with providing additional illustrations where required.
The second part of the project was to create matching sticker sets to go with each journal. The stickers cover milestones in a baby's life, such as first tooth, age in months etc. Each sticker set follows the styles defined in the relevant journal.
Along with promotional lifestyle images, I also created the Amazon store images and banners for the "Adventure" theme sticker set. Both the books and stickers have been very well received by Ruby Roo and their customers and they are looking to expand the range further.