World Cavity-Free Future Day
GRAPHIC DESIGN & Illustration
World Cavity-Free Future day is an annual global event arranged by the Alliance for a Cavity-Free Future charity organisation. They had some existing material but it was generated over time by different designers and they weren’t completely happy. I was asked to initially produce a look and feel graphic that could be used across a range of outputs, from printed posters to social media posts. They also wanted it to be reusable for future years and have the ability to apply generic messages (the theme for 2019’s WCFF day being Babies Are Sweet Enough) for use on social media.
The main design uses a simple grid which can be scaled up or down dependent on the dimensions and shape required. Scaling from a single image, up to 6 images. Another important point for them was that the graphic should be easy to edit to allow them to be able change the social media image as required. This is achieved using photoshop frames, as they can drop the photos directly into the document and they are automatically masked according to the frame size.
Once the main look and feel was approved and the initial requirements were completed, we moved onto the supporting elements. These included an infographic on the subject of caries, various documentation, fact sheets and other materials for professionals and patient resources like information, brushing charts and certificates for children to encourage regular brushing. Whilst some elements are taken from the look and feel document, these needed to be more generic so they can be reused in future campaigns with little editing required.